Brazilian Vibra Group appreciates partnership with Marel

Reliability and quality in the production process

Vibra Group Brasil Pato Branco

With a portfolio containing about 150 products from whole chickens to special cuts and further processed products, the Brazilian Vibra Group based in Montenegro (RS), is always investing in technology to ensure a wide range of products and top quality for its consumers. To meet these goals, the company chose Marel solutions.

The Vibra Group’s production model is based on continuously investing in innovation and control processes to produce chicken cuts in the most natural way possible. As a result, the company is well above average in meeting consumer expectations with its distinctive products.

Ahead of competitors

Looking for new technology, the Vibra Group relied on Marel’s experience and invested in precise, smart systems for optimizing yield and use of the primary product. The aim was to be able to offer special chicken products such as kakugiri, salted breast fillets and cubes. “The quality of Marel equipment guarantees excellent performance and allows us to produce large volumes with precision, top quality and great yields. Marel systems feature technology that is always ahead of its competitors,” says Vibra’s Industrial Director, Eugênio Canova de Castro.

Strategic tools

After observing and testing equipment at Progress Point, Marel’s demonstration center in Copenhagen, the company decided to purchase a cutting line for kakugiri and cubes, consisting of the I-Cut 122 PortionCutter, a Platino 400 Flattener for chicken breasts, a TargetBatcher, a Multihead Weigher for fresh products and a SensorX X-ray detection system. Vibra’s industrial director stresses that this most recent purchase only confirmed what the group had found with working with previous equipment from Marel. Marel’s experience of poultry processing has turned their equipment into strategic tools for the development of the poultry industry in Brazil and worldwide. To sum up, an excellent reference for technology, quality and service.

Targetbatcher Vibra

Quality standard

In addition to the Progress Point visit, Castro was able to see the equipment in operation at Marel customers’ plants in Europe. Quality and productivity gains impressed him. “Just as Marel’s machines are state-of-the-art and provide the highest level of technology, Progress Point follows the same quality standard. We could test the technology of a wide variety of products and we got very professional technical explanations,” Castro states.

Adding value

Eugênio Canova de Castro stresses that he’s also very satisfied with the excellent service provided by Marel technical and commercial teams, who are always present in plants and at trade fairs as well as at events in which the group participates. It certainly adds value to the equipment’s quality and reinforces the relationship of trust and assurance that is so important in the Industry. “We opted for Marel because of so many distinctive benefits. The exchange of information between our two companies helps us define our best processes and create quality production lines. We can say that we have a successful partnership that allows us to keep up with the latest technological developments. It also ensures that we can offer our consumers’ products processed to top quality standards with innovative equipment,” he concludes.

We could test the technology of a wide variety of products and we got very professional technical explanations.

Vibra Group Brasil Eugenio Canova De Castro.1

Eugênio Canova de Castro
Industrial Director Vibra Group

About the Vibra Group

With 50 years dedicated to poultry farming, the Vibra Group produces and sells chicken protein under the Nat and Avia brands. As a vertically integrated company with hatcheries, laboratories, farms, feed mills and processing plants, it has full control of the production chain. In addition to its headquarters in Montenegro (RS), the Vibra Group has processing plants in Pato Branco (PR), Itapejara D’Oeste (PR) and Sete Lagoas (MG), as well as a business unit in Dubai, United Arab Emirates. With 18 production facilities, employing approximately 5,000 employees, it also has a network of approximately 700 integrated family farms.

Avia and Nat

In Brazil, Nat branded products are sold in the leading supermarkets in the Southern and Southeastern regions as well as in other capitals such as Manaus. Abroad, Vibra is present in over 50 countries with its Avia and Nat brands, including Europe, China, Japan and the Middle East. Currently, domestic sales are 50% and exports are 50%.

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