Our business model

Intelligent full-line integration

Marel's product line includes standalone equipment, integrated systems and full production lines, all controllable with our software solution Innova. Service support comes from our local presence on every continent.

Solutions at work

Marel is focused on putting its advanced, automated systems and solutions to work. That applies to every step of food processing, or from the farm gate to dispatch into various customer channels worldwide.

Full-line efficiency

Marel’s integrated line approach is made up of standard and modular building blocks that increase operational efficiency and minimize the risk of errors.

Poultry

Marel offers the most comprehensive product range of poultry processing solutions in the industry and has the largest installed base worldwide. We provide in-line poultry processing solutions for all process steps and processing capacities. With the acquisition of Dutch duck processing solutions provider Poultry Machinery Joosten (PMJ) in 2021, the growing duck market will become a third pillar within poultry processing alongside broilers and turkey. This will allow Marel to leverage its global sales and service network and expand into new markets.

Meat

Marel supplies advanced equipment and systems to the red meat industry, with a focus on slaughtering, cut-up, and deboning solutions for processors supplying products to retail and foodservice. Following the acquisitions of MPS, Sulmaq, MAJA, and TREIF, we are now a full-line supplier from farm gate to finished pack.

Fish

Marel is the leading global supplier of advanced standalone equipment and integrated systems to the fish industry. We provide innovative equipment, systems, and software for processing whitefish and salmon, both farmed and wild, onboard and ashore. With the acquisition of Curio, Valka and Stranda Prolog in 2021, we will accelerate our innovation roadmap and strengthening Marel’s full-line offering and scale to serve customers’ needs better.

The newly acquired Wenger

Wenger is a true leader in its field of providing solutions and services to the pet food and aqua feed industries and has in recent years made its mark on the fast-growing plant-based protein consumer market with best-in-class solutions such as extrusion and dryer technologies, positioned right at the center point of the value chain. Marel’s highly complementary product portfolio will then add technologies such as weighing, sorting, inspection, low-pressure forming and thermal treatment, all aimed at ensuring high-nutrition products that are processed in a safe and sustainable way.

Marel’s business model is based on providing full-line solutions and services to the food processing industry, one of the most important value chains in the world. With an emphasis on innovation, close partnership with customers, and global and local reach, this model supports our vision of a world where quality food is produced sustainably and affordably.

Our revenue streams consist of sales of standard equipment, major projects, and recurring sales of parts, services, and software licenses. We have a global customer base diversified across different industries, product mixes, and geographical areas, allowing us to achieve and maintain strong profitability throughout economic cycles.

Full-line provider

Marel is a one-stop shop for food processors, with a broad full-line offering of food processing equipment and software across the value chain. Our business model centered on being a full-line supplier enhances our ability to improve automation, throughput, yield, traceability, and sustainability for our customers.

Serving the food and feed industries

Marel’s presence across geographies and in multiple protein industries optimally positions us to transfer technical knowhow, solutions, and expertise across industries—and geographies. We build upon technological advances we have made in one industry by implementing them in another. Additionally, this balance across industries reduces reliance on single industries and markets.

Standard and modular building blocks

Marel’s full-line approach is based on modular building blocks and standard equipment, enabling the most flexible and resilient set-up possible. This approach also makes equipment easy and fast to install, upgrade, and service. For Marel this increases operational efficiency and time to market, and for our customers this makes the overall experience more seamless.

Market-leading proprietary software

From the very beginning of Marel, we have software-enabled our equipment to serve our ambition of increasing yield, throughput, safety, and sustainability. Our proprietary software, Innova Food Processing Software, provides installations worldwide with comprehensive device control and efficient factory and process management. Additionally, our software and data-driven insights enable us to provide predictive maintenance, better instant and remote services, and many more future customer application use-cases.

Global reach, local presence

We serve companies ranging from the largest international food processing leaders to local niche producers in more than 150 countries, through a dedicated global team of more than 8,000 employees in more than 30 countries. In 2019, we started a program to strengthen our local presence around the globe, defined by six key regions. This global reach has proven to be instrumental to our resilience and ability to engage with, service, and support our customers during the pandemic.