For three days, Marel presented its innovations for innovative poultry processing. Visitors were excited to be able to touch and feel some real machines again at the booth and to get a one-on-one explanation from the experts.
Unity, excellence and innovation
Arie Tulp, Marel Poultry Sales and Marketing Director, expressed his enthusiasm about the VIV exhibition: “One of our customers told me: ‘At IFFA, you showed us how big you are. Here at VIV Europe, you showed us really who you are’, and I couldn’t have said it better. Without knowing our core values unity, innovation and excellence, our customers praised exactly these three values. ‘Your people know precisely what they’re talking about. Whether it is about evisceration or software, the solid professional knowledge is always excellent.’ The same customer said: ‘I’ve been here four times now, and I still see the same faces around. Your poultry division shows such unity, for years and years now’.”
Roger Claessens, EVP Marel Poultry, adds, “As for innovation, customers tell us that they are really ready for the digital transition towards developments such as RFID and IMPAQT. They also fully understood our building blocks concept for breast meat order processing, what we displayed here. Our new ATHENA breast meat deboner is the eyecatcher of course, but we only heard positive feedback about the way we connect it to the digital journey downstream."